As 2025 comes to a close, we’re taking a moment to reflect on an exciting and impactful year for OnDeck. From sharing new industry insights and shipping product updates to onboarding new cruise clients, this year was all about momentum. Here’s a look back at what we accomplished in 2025, and a preview of what’s ahead.
Advancing Industry Insight with the River Cruise Mobile App Report
In April 2025, we published our Cruise Mobile Apps Report, with this year’s analysis focusing on the river market. Our report offers a detailed look at how river cruise lines are leveraging mobile technology to enhance the guest experience.
We explored trends in pre- and post-cruise engagement, AI tooling, onboard functionality, app features, security, and offered predictions for the coming year in cruise apps. Our annual report helps cruise leaders better understand where the industry stands today and where it’s heading. The response from the cruise community sparked meaningful conversations and reinforced the growing importance of mobile apps in delivering exceptional guest experiences.
Connecting with the Global Cruise Community
Seatrade Cruise Global | Miami
In April, the OnDeck team attended Seatrade Cruise Global in Miami, where we exhibited in the Tech Zone and connected with cruise executives, technology leaders, and marketing teams from around the world. Our CEO, Greg Ross-Munro, also spoke on a panel focused on AI in Cruise, discussing how artificial intelligence is shaping cruise operations, personalization, and the future of guest engagement.
Seatrade Europe | Hamburg
In September 2025, we attended Seatrade Europe in Hamburg, continuing conversations with European cruise brands and partners about digital transformation and innovation.
A New Website for OnDeck
This year also marked the launch of our new website dedicated to OnDeck! Our updated site better reflects who we are today: our products, our expertise in cruise technology, and the real-world impact our solutions have across the industry.
Shipping Product Improvements All Year Long
Product innovation remained a top priority throughout 2025. Guided by direct client feedback and real operational needs, our teams delivered:
- 6 releases for our Cruise Director Platform
- 9 releases for the OnDeck Mobile App
Each release focused on improving usability, performance, and scalability for both cruise teams and guests, ensuring our technology continues to evolve alongside the industry.
Check out our Release Notes for full details on our 2025 releases.
OnDeck Technology, Live on Ships Worldwide
In 2025, OnDeck technology was deployed on more than 110 ships worldwide, supporting cruise operations and powering guest experiences across multiple fleets and regions. Seeing our software in action—at scale—continues to be one of the most rewarding parts of what we do.
Collaborating Through Client Workshops
We also hosted six hands-on workshops with cruise clients this year. These sessions allowed us to work closely with cruise teams to tackle challenges, explore new ideas, and shape solutions together. Collaboration like this remains core to how we build software, and how we ensure it delivers real value.
Thank You for Being Part of Our Journey!
Thank you to our clients, partners, and the broader cruise community for being part of OnDeck’s journey in 2025. We’re excited about what’s ahead and look forward to continuing to build smarter, more impactful cruise technology together.