We’re excited to share an important update about OnDeck’s parent company, Sourcetoad, and what it means for cruise lines planning the next generation of guest-facing technology.
As of January 1, 2026, Sourcetoad is operating as an independently run subsidiary under Thompson Holdings, Inc., an employee-owned organization with decades of experience supporting complex, mission-critical industries. While this marks a meaningful milestone for our company, it’s equally important to be clear about what this means for OnDeck and our cruise and ferry partners.
What’s Not Changing
First and foremost, OnDeck’s leadership, team, and product vision remain exactly the same.
The same engineers, designers, and product leaders continue to build and support the OnDeck suite of products and services. Our focus remains unchanged: delivering reliable, ship-ready digital experiences that improve the guest journey while working within the real operational constraints of cruise environments.
Your day-to-day experience working with OnDeck does not change. What does change is the foundation behind us.
What This Means for OnDeck
Operating under Thompson Holdings gives OnDeck additional long-term backing, capital support, and resources, allowing us to accelerate what we’re already building without compromising focus or independence.
Just as importantly, this structure enables our team to participate in an Employee Stock Ownership Plan (ESOP). That means the people building OnDeck have real ownership in the platform and a long-term stake in its success. We’re not optimizing for short contracts or quick wins, we’re building technology cruise lines can rely on for years to come.
With this support, we can invest even more deeply in the systems cruise lines care about most, including:
- Guest mobile apps spanning pre-cruise, onboard, and post-cruise experiences
- Practical, ship-ready AI for guest services, content, and operations
- iTV and in-cabin digital experiences
- Intelligent onboard and terminal digital signage
- Middleware that cleanly and reliably connects shipboard and shoreside systems
A More Holistic View of the Guest Experience
This next chapter also strengthens our ability to think beyond software alone. Thompson Holdings brings deep experience across cruise ports, terminals, and shoreside infrastructure. Together, we’re uniquely positioned to take a holistic view of the guest experience (from terminal arrival, to life onboard, and back again), bridging physical infrastructure and digital systems in ways few teams can.
Looking Ahead
For cruise lines exploring how to modernize guest mobile apps, unify onboard screens and signage, or introduce AI in ways that are practical, secure, and scalable, this partnership creates new momentum behind OnDeck, without introducing new risk.
We’re excited about what this next chapter enables, and we look forward to continuing to partner with cruise lines that want to move faster, modernize thoughtfully, and deliver better guest experiences.
If you’d like to learn more about this partnership or what we’re building with OnDeck, we’d love to talk.