
Cruise Director Platform
A flexible platform designed to meet the unique tech challenges of cruise and ferry.


Develop and implement better onboard technology, faster.
Cruise Director is OnDeck’s flagship cruise software platform. It includes a set of services and modules that allow developers to build products quickly for a cruise environment.
Fleet-Wide API Middleware
One API to rule every ship. Unify backend systems and vendors behind a centralized API layer. Enable fast integration, consistent guest experiences, and endpoint-level control with caching, tokens, and permissions.

Smart Sync Across Ship and Shore
Bidirectionally sync content, assets, and analytics across your fleet with intelligent, bandwidth-aware replication. Deliver CMS updates, promotions, and media from shore to ship with control over timing, quality, and data flow.

Total Control of Onboard Devices
Monitor, reboot, and update all shipboard devices. TVs, signage, wearables, and more are managed from one console. APIs and SDKs enable full integration, remote control, and real-time fleet-wide visibility.

Turnkey modules and endpoints speed development and implementation
Captive Portal
Customizable control over guest connectivity and device management through an intuitive admin console.
Digital Signage
Automate content displays on ship signage using dynamic templates and playlists, adaptable for various screen types.
Notification Systems
Deliver notifications to passengers anytime, anywhere—no internet required.
Digital Surveys
Tailor event-triggered surveys to capture timely, relevant feedback using customizable formats and questions for insightful metrics.
Entertainment and iTV
A cruise-specific console with a customizable TV interface and enhanced interactivity through our middleware integrations.
Passenger Mobile App
A cost-effective, fully-featured iOS and Android solution that integrates seamlessly with onboard systems and external platforms.
Mobile App SDK
Our React Native SDK enables fast development of Android & iOS applications that integrate with our Cruise Director platform.
Event Communications
A dynamic communication system that personalizes guest interactions, streamlines event reminders, and promotes services.
Frequently asked questions:
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What are the platform's hosting requirements?
The Cruise Director platform requires minimal onboard server resources. Storage needs will vary based on the volume of media and content you wish to serve.
We can host your instance in a cloud environment such as AWS or Alibaba Cloud, or you can choose to manage it within your own infrastructure—whatever fits best with your IT strategy. -
What types of devices can the IoT system manage?
The platform is designed for flexibility across a range of onboard hardware. It supports PCs, Raspberry Pi devices, and GetSlash boxes, along with LG and Samsung smart signage and TVs. This wide compatibility makes it easy to deploy the platform across multiple screens and endpoints throughout your ship.
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Does the platform require a lot of bandwidth for synchronization?
Not at all. The platform is optimized to synchronize only updates and content changes, minimizing bandwidth usage and ensuring smooth performance even with limited connectivity.
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How is permissioning managed?
We use Role-Based Access Control (RBAC) to manage permissions. Shoreside IT teams can securely log in to shipboard instances as needed, maintaining control while ensuring operational flexibility.
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Can I access analytics from the Cruise Director platform?
Yes. The platform includes a comprehensive, event-driven analytics system that tracks every IoT interaction and API call. We can seamlessly integrate this data with your shoreside analytics tools or custom dashboards.
Latest news and blog posts


Sourcetoad Wins Seatrade Cruise’s Product of the Year Award
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September 18, 2024

How to Harness the Power of AI for Your Cruise Guests Today
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August 22, 2024
Level up your guest
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For more than 15 years, we've empowered cruise lines to enhance their services and innovate onboard experiences.





